/ Women Owned Business

Farnazceramics.com


/ Women Owned Business

Farnazceramics.com


/ Women Owned Business

Farnazceramics.com


Farnaz, a celebrated ceramic artist based in SF, aspired to construct a digital presence to display and market her distinctive ceramic creations.

Farnaz, a celebrated ceramic artist based in SF, aspired to construct a digital presence to display and market her distinctive ceramic creations.

Farnaz, a celebrated ceramic artist based in SF, aspired to create a site for her distinctive ceramic creations.

Case Study: farnazceramics.com


Company: Farnaz Ceramics

Role: Web & Brand Designer

Key Focus: Branding, Website, Branding, Photography

Case Study: farnazceramics.com


Company: Farnaz Ceramics

Role: Web & Brand Designer

Key Focus: Branding, Website, Branding, Photography

Branding

Web Design

Photography

Objectives:

  1. Branding: Develop a cohesive and memorable brand identity that reflects the artist's unique style and craftsmanship.

  2. E-commerce Storefront: Create a seamless and engaging online shopping experience to drive sales and customer engagement.

  3. Photography: Capture high-quality, original photographs of the ceramic pieces to highlight their details and beauty.





Objectives:

  1. Branding: Develop a cohesive and memorable brand identity that reflects the artist's unique style and craftsmanship.

  2. E-commerce Storefront: Create a seamless and engaging online shopping experience to drive sales and customer engagement.

  3. Photography: Capture high-quality, original photographs of the ceramic pieces to highlight their details and beauty.





Creative services, logo and brand design for Sillicon Valley tech start up
Creative services, logo and brand design for Sillicon Valley tech start up
Creative services, logo and brand design for Sillicon Valley tech start up

Process /

  1. Branding:

Discovery Phase: Conducted an in-depth interview with Farnaz to understand her artistic vision, target audience, and brand values.

Brand Identity: Designed a logo, color palette, and typography that encapsulate the essence of Farnaz's work. The branding elements were chosen to evoke a sense of elegance and craftsmanship.

Brand Guidelines: Developed comprehensive brand guidelines to ensure consistency across all marketing materials and the website.







Process /

  1. Branding:

Discovery Phase: Conducted an in-depth interview with Farnaz to understand her artistic vision, target audience, and brand values.

Brand Identity: Designed a logo, color palette, and typography that encapsulate the essence of Farnaz's work. The branding elements were chosen to evoke a sense of elegance and craftsmanship.

Brand Guidelines: Developed comprehensive brand guidelines to ensure consistency across all marketing materials and the website.







Process /

  1. E-commerce Storefront:

Platform Selection: Chose Squarespace for its user-friendly interface and robust e-commerce capabilities, ensuring ease of maintenance for the client.

Design and Development: Built a visually appealing and intuitive storefront, focusing on clean design and easy navigation. Integrated features such as product categorization, detailed product descriptions, and beautiful images.

User Experience: Implemented responsive design principles to ensure the site looks and functions well on all devices. Added a secure payment gateway to provide a safe shopping experience. Advised client on selecting the most suitable solutions to save time and money.







Creative services, UI/UX, Product design, for bay area tech start up
Creative services, UI/UX, Product design, for bay area tech start up
Creative services, UI/UX, Product design, for bay area tech start up
Creative services, UI/UX, Product design, for bay area tech start up

Process /

  1. Photography

    Photo Shoot Planning: Planned and executed a photo shoot to capture the ceramic pieces in the best light. Focused on highlighting the intricate details and textures of each piece.

    Image Editing: Edited the photographs to enhance their visual appeal, ensuring consistency with the overall brand aesthetic.

    Website Integration: Integrated the high-quality images into the Squarespace site, optimizing them for fast loading times without compromising quality.



Process /

  1. Photography

Photo Shoot Planning: Planned and executed a photo shoot to capture the ceramic pieces in the best light. Focused on highlighting the intricate details and textures of each piece.

Image Editing: Edited the photographs to enhance their visual appeal, ensuring consistency with the overall brand aesthetic.

Website Integration: Integrated the high-quality images into the Squarespace site, optimizing them for fast loading times without compromising quality.



Results

  • Enhanced Brand Identity: The new branding has given Farnaz Ceramics a professional and cohesive visual identity that resonates with her audience.

  • Increased Online Sales: The intuitive and visually appealing e-commerce storefront has significantly boosted online sales and customer engagement.

  • High-Quality Visuals: The original photography showcases the beauty and craftsmanship of Farnaz's work, attracting more visitors and potential buyers to the site.


Conclusion

The Farnaz Ceramics project highlights the importance of cohesive branding, a user-friendly e-commerce platform, and high-quality visuals in building a successful online presence. By combining these elements, we created a powerful digital showcase for Farnaz's artistry, driving both engagement and sales.

Visit the website: farnazceramics.com





Results

  • Enhanced Brand Identity: The new branding has given Farnaz Ceramics a professional and cohesive visual identity that resonates with her audience.

  • Increased Online Sales: The intuitive and visually appealing e-commerce storefront has significantly boosted online sales and customer engagement.

  • High-Quality Visuals: The original photography showcases the beauty and craftsmanship of Farnaz's work, attracting more visitors and potential buyers to the site.


Conclusion

The Farnaz Ceramics project highlights the importance of cohesive branding, a user-friendly e-commerce platform, and high-quality visuals in building a successful online presence. By combining these elements, we created a powerful digital showcase for Farnaz's artistry, driving both engagement and sales.

Visit the website: farnazceramics.com





Let's Connect

If you’re interested in learning more about my work or discussing potential collaborations, please Contact Me or connect with me on LinkedIn.





Let's Connect

If you’re interested in learning more about my work or discussing potential collaborations, please Contact Me or connect with me on LinkedIn.





Portfolio Site designed & made by Rosha Motti

Portfolio Site designed & made by Rosha Motti

Portfolio Site designed & made by Rosha Motti

Portfolio Site designed & made by Rosha Motti