/ Women Owned Business
Farnazceramics.com
/ Women Owned Business
Farnazceramics.com
/ Women Owned Business
Farnazceramics.com
Farnaz, a celebrated ceramic artist based in SF, aspired to construct a digital presence to display and market her distinctive ceramic creations.
Farnaz, a celebrated ceramic artist based in SF, aspired to construct a digital presence to display and market her distinctive ceramic creations.
Farnaz, a celebrated ceramic artist based in SF, aspired to create a site for her distinctive ceramic creations.
Case Study: farnazceramics.com
Company: Farnaz Ceramics
Role: Web & Brand Designer
Key Focus: Branding, Website, Branding, Photography
Case Study: farnazceramics.com
Company: Farnaz Ceramics
Role: Web & Brand Designer
Key Focus: Branding, Website, Branding, Photography
Branding
Web Design
Photography
Objectives:
Branding: Develop a cohesive and memorable brand identity that reflects the artist's unique style and craftsmanship.
E-commerce Storefront: Create a seamless and engaging online shopping experience to drive sales and customer engagement.
Photography: Capture high-quality, original photographs of the ceramic pieces to highlight their details and beauty.
Objectives:
Branding: Develop a cohesive and memorable brand identity that reflects the artist's unique style and craftsmanship.
E-commerce Storefront: Create a seamless and engaging online shopping experience to drive sales and customer engagement.
Photography: Capture high-quality, original photographs of the ceramic pieces to highlight their details and beauty.
Process /
Branding:
Discovery Phase: Conducted an in-depth interview with Farnaz to understand her artistic vision, target audience, and brand values.
Brand Identity: Designed a logo, color palette, and typography that encapsulate the essence of Farnaz's work. The branding elements were chosen to evoke a sense of elegance and craftsmanship.
Brand Guidelines: Developed comprehensive brand guidelines to ensure consistency across all marketing materials and the website.
Process /
Branding:
Discovery Phase: Conducted an in-depth interview with Farnaz to understand her artistic vision, target audience, and brand values.
Brand Identity: Designed a logo, color palette, and typography that encapsulate the essence of Farnaz's work. The branding elements were chosen to evoke a sense of elegance and craftsmanship.
Brand Guidelines: Developed comprehensive brand guidelines to ensure consistency across all marketing materials and the website.
Process /
E-commerce Storefront:
Platform Selection: Chose Squarespace for its user-friendly interface and robust e-commerce capabilities, ensuring ease of maintenance for the client.
Design and Development: Built a visually appealing and intuitive storefront, focusing on clean design and easy navigation. Integrated features such as product categorization, detailed product descriptions, and beautiful images.
User Experience: Implemented responsive design principles to ensure the site looks and functions well on all devices. Added a secure payment gateway to provide a safe shopping experience. Advised client on selecting the most suitable solutions to save time and money.
Process /
Photography
Photo Shoot Planning: Planned and executed a photo shoot to capture the ceramic pieces in the best light. Focused on highlighting the intricate details and textures of each piece.
Image Editing: Edited the photographs to enhance their visual appeal, ensuring consistency with the overall brand aesthetic.
Website Integration: Integrated the high-quality images into the Squarespace site, optimizing them for fast loading times without compromising quality.
Process /
Photography
Photo Shoot Planning: Planned and executed a photo shoot to capture the ceramic pieces in the best light. Focused on highlighting the intricate details and textures of each piece.
Image Editing: Edited the photographs to enhance their visual appeal, ensuring consistency with the overall brand aesthetic.
Website Integration: Integrated the high-quality images into the Squarespace site, optimizing them for fast loading times without compromising quality.
Results
Enhanced Brand Identity: The new branding has given Farnaz Ceramics a professional and cohesive visual identity that resonates with her audience.
Increased Online Sales: The intuitive and visually appealing e-commerce storefront has significantly boosted online sales and customer engagement.
High-Quality Visuals: The original photography showcases the beauty and craftsmanship of Farnaz's work, attracting more visitors and potential buyers to the site.
Conclusion
The Farnaz Ceramics project highlights the importance of cohesive branding, a user-friendly e-commerce platform, and high-quality visuals in building a successful online presence. By combining these elements, we created a powerful digital showcase for Farnaz's artistry, driving both engagement and sales.
Visit the website: farnazceramics.com
Results
Enhanced Brand Identity: The new branding has given Farnaz Ceramics a professional and cohesive visual identity that resonates with her audience.
Increased Online Sales: The intuitive and visually appealing e-commerce storefront has significantly boosted online sales and customer engagement.
High-Quality Visuals: The original photography showcases the beauty and craftsmanship of Farnaz's work, attracting more visitors and potential buyers to the site.
Conclusion
The Farnaz Ceramics project highlights the importance of cohesive branding, a user-friendly e-commerce platform, and high-quality visuals in building a successful online presence. By combining these elements, we created a powerful digital showcase for Farnaz's artistry, driving both engagement and sales.
Visit the website: farnazceramics.com
Let's Connect
If you’re interested in learning more about my work or discussing potential collaborations, please Contact Me or connect with me on LinkedIn.
Let's Connect
If you’re interested in learning more about my work or discussing potential collaborations, please Contact Me or connect with me on LinkedIn.